Spaceplay — Mobile Game Studio Brand Identity

Spaceplay is a mobile game studio focused on simple, modern, and playful experiences. This refreshed brand identity introduces a minimal geometric symbol built from evolving circular forms, supported by a vibrant purple visual system and 3D logo explorations. The new identity strengthens recognition, enhances the studio’s competitive positioning in the mobile gaming space, and provides a cohesive visual foundation for future game launches.



Spaceplay is a mobile-first game studio built around simplicity, creativity, and play.
The studio designs intuitive and delightful game experiences, shaping worlds where movement, color, and curiosity spark joy.

The brand identity is minimal, modern, and distinctly playful. Its symbol—formed by two circular shapes flowing into a subtle S—recalls puzzle pieces or interactive tokens, capturing the idea of evolving fun.

A purple-led palette, clean typography, and modular compositions create a cohesive visual system that strengthens recognition and positions Spaceplay as a dynamic and memorable presence in mobile gaming.



Credits:


Client — Spaceplay
Client Website — spaceplay.games

Studio — @studio_hood
Creative Direction — Can Güven
Brand Identity & 3D Symbol Design — Can Güven

Tools Used — Adobe Illustrator, Adobe Photoshop, Blender, Figma
Location — Istanbul, Türkiye

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